How to Compete for Your Target Clients leveraging Co-opetition
Co-opetition is the basic concept behind the “all tides rise all boats” mantra that if we link arms together, we will have a more profound impact than what either of us could have individually accomplished. This concept comes from Systems Theory which asserts that the whole is always greater than the sum of it’s parts. When we apply this, it’s the ripples in the water effect…
when I change one part of something, I change the whole system.
When you are able to remain comfortable in your own skin, regardless of your position, title on the door, peer network, or customer sitting in front of you — that is the true sign of differentiation actually. Differentiation meaning that ‘I know who I am, and what I’m doing is in alignment with who I am’, so it naturally comes from the inside out. Taking this differentiated stance allows me to link arms with you as a colleague with an attitude of co-opetition.
Because of this shift, I am free then to work collaboratively with you, not in competition to you. There really are plenty of clients out there, regardless whether you are a speaker, coach, consultant, trainer, or counselor. Every entrepreneurial-minded leader who is successful understands this concept. Well, at least the good ones do…
Every entrepreneur that is successful embodies the co-opetition mindset.
When you are able to get in front of your target market, in this way, (i.e. those clients who will resonate with who you are…), the work is rewarding and empowering. Prospecting your sales funnel is less about marketing your pitch, and more about positioning you in front of those clients who will be the best fit for you. You do this best by leveraging your professional network so that you can cater to one-another’s strengths. Co-opetition is then what guides “client fit.”
The Co-opetition mindset frees me to validate your strengths and talents, recognizing that no matter how high my “I” is on the DiSC, I was not created to help everybody! (nor were you!!!). The clients you enjoy most are likely the ones who are your best fit.
Those same clients wouldn’t be a fit for me, and vice versa.
But as professional’s, we are only free to do that when we have done the work on ourselves necessary for differentiation, which then frees us to operate collaboratively in a practice of co-opetition.
I know, heady stuff, lot’s of big words. But we both know it is really empowering to work with like-minded professionals who ‘get it’. If you are one of those, please join the community on my site: TravisWaits.com