What's your Magnitude of Mission?


Our Executive Team Optimization provides an assessment of the strength and balance of your current leadership team. We facilitate a review of past performance relative to goals and objectives for the company and for each person over the past few years. Then we help the team to clarify current strategies for company development for the future, specifying the new challenges, different nature of individual assignments and the core values nature of each executive.

Optimize your executive team’s clarity, focus, and results. Your executive team must determine the organization’s direction … and the specific path to take. But first, with the help of executive team coaching, your team must attain Strategic Alignment. Imagine the creative energy and output when your executive team becomes clear, focused, and aligned around what is most important to accomplish. Now imagine the resulting impact resonating throughout your organization:
  • Top leaders are aligned, with agreement, focus, and ability to clearly articulate the top strategic goals. Management is clearer and more effective. Teams are more engaged, committed, and productive.
  • Throughout the organization, energy and talent are focused on what’s important. The decision-making process is fast and creative, with a constant eye on the target. Important strategic goals are accomplished faster and better than ever.executive-team-optimization-travis-waits

Unfortunately, most leadership teams are foggy, not focusedInstead of exemplifying clarity, focused energy, and collaboration, most executive teams do not have crystal clarity and agreement about what’s important. The executive team members simply aren’t on the same page. The result? The next layer of management is doubly confused. And the level of confusion at the front line below them is off the charts!

Executive team coaching delivers strategic alignment – resulting in clarity, focus, and results. As an executive, your greatest challenge – and responsibility – is to forge a clear vision for your organization, then effectively disseminate this through the ranks. That’s a tough job, especially if the entire executive team isn’t aligned and able to communicate this well.

As an authentic leadership expert with proven expertise in executive team coaching, Travis Waits can coach each member of your executive team individually – and the team as a whole. Through his unique process, your executive team will quickly gain clarity and alignment on your organization’s vision, mission, strategies, and goals. Next, Travis will guide you to clearly and effectively communicate these critical messages throughout your organization.

With executive team coaching, your entire organization will become laser-focused on fulfilling the mission and achieving the top goals. Throughout the company, decisions are streamlined. Teams collaborate better. Silos dissolve. Creative energy abounds. Productivity will increase as everyone knows where they’re going – and the best path to take.

The end result is a more focused team with clear identification of challenges for each person and a strategic leadership plan that guides the CEO in further development of each team member. We also identify team weaknesses and develop a growth plan accordingly.We guide the CEO in deciding whether to hire new team members, reposition and re-commission exiting team members and where administrative support positions may be warranted.
This is typically a half or full-day, client-site event, a very powerful and success-creating process that has a tremendous and beneficial impact on the team and company.Additional meeting and training time, both before and after the Executive Team Optimization, will be conducted with the CEO, as well as follow-up meetings at 30 and 90 days after the session.

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